Every construction company knows they need leads from their website. If you read our last blog about the AIDA Funnel then you know the first step is to create awareness about your company. This is something that is rather intuitive. Of course people need to be aware of you. The trick is answering the question: how do you create that awareness? This blog will give you a few tricks and ideas for getting your name out there onto the web.
Create A Construction Oriented Blog
One of the best ways to get your name out there is to start a blog on your website. By having a blog you are able to accomplish a few different things that will help create awareness of your company.
- Gives you a place to communicate with your market.
By having a blog on your website you are able to build a relationship with people who may be researching some work that they will need, but are not ready to act on. A blog is a way for your company to show that you know what you’re talking about, without having to do a lot of selling. People will appreciate that you’ve given them some advice, and will remember that when they are ready to choose a company. - Allows you to get links to your site on blog registries.
Having links to your website is a very important aspect of Search Engine Optimization (SEO). Blog registries have been set up for a lot of different industries and they are relatively easy to register for. Once you have a few blogs posted, search for blog registries in your industry, or even blog registries in general. When you have a list compiled it’s as simple as taking the time to register for them. After you’ve registered your blog in a few (really as many as possible) it is just a matter of waiting for the registry to approve your blog. - Creates a place to target your market.
Having keywords that you want people to search on your website is an important part of SEO. Your blog is a perfect place to add a few targeted keywords. This can be a fine line to walk. You don’t want to be spammy with the keywords. Your blogs need to read naturally, but if you do find an opportunity to add a targeted keyword here and there it will be very beneficial to the SEO of your construction website (see what I did there?)
Design & Offer A Free Give Away
People love free stuff. If you are giving away something that people find useful, that will make you stick out in their mind. This doesn’t mean that you need to be giving away a car every month. What you’re giving away can be as simple as an estimate. Lots of companies give away free estimates though. So much so that it has become something people expect, and therefor does not set you apart. What things can you give away that will set you apart without breaking the bank? Downloadable E-books are a great option. If your business does renovations then you could create an E-book that teaches your clients about how to do their own project, or how to select the right materials they’ll need. The key is making sure that it is useful. If they know you have valuable information then they will think of you when they have a project they can’t do themselves. The more you can cement themselves in your market’s minds the more leads you will begin to get.
Stay Active On Social Media
These days, social media is king. This doesn’t mean not to have a website. Quite the opposite, it means that you want all of your social media to lead people to your website. The only way to do that is to stay active on social media. It takes time to do this. So you don’t want to spread yourself too thin. There are a million social media channels and it is a full time job to stay active on all of them. If you pick two, maybe three, and really focus on those you will be much better able to stay active. What does it mean to stay active? By posting two or three times a week you will stay relevant in people’s minds. Your posts don’t need to be real fancy. If you’re already posting a blog on your website then post a link on your social media about it. If you just completed a project, post some pictures. Post some pictures while you’re building the project to! Think about what your friends post, they post things like what they had for lunch. Your social media doesn’t need to be super fancy, it just needs to be consistent.
Paid Advertising
This is a point that a lot of people hem and haw at. Lots of people don’t want to admit that advertising is worth the money. The fact is that it is that it is. It doesn’t take a whole lot of money though. You don’t need to advertise everything you do. Advertising on some KEY social posts will go a long way. Say you’ve just created an E-book for people that want to start a do it yourself construction project. This is definitely something you want to plaster all over your social media. By setting aside maybe 40$ to boost the post on Facebook, you can get much return on your efforts. Selecting the posts that you really want people to see and advertising on them, you will get your name out there much more effectively than without it.
Be An Authority
Being an authority is all about how people perceive you. By doing things like creating quality content, staying active, and blogging, you will grow your online web presence and authority. When you are a bigger presence, people will take notice. Then you can begin to prove your value to them with the content that you have. When people see quality content, they assume that the people providing that content do quality work. Conversely, if you don’t have that quality content, people will assume that you are not an authority. By doing some, or all of the things on this list, you will grow your authority and begin to get more leads from your website. It’s paid off quite while at our web design firm that we’ve planted ourselves as an authority in our field. We know it will do the same for you!
Building Awareness Takes Time
These are all tips that you can begin to apply today. The results that they yield will be fruitful, but it will take a bit of time for registries to pick up your blog, people to see you on Facebook, and to create all the content you need to put out. The question you need to ask yourself is “Is your business worth the time?”
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