It might come as a surprise, but web design and SEO should actually be working together from the ground up. In fact proper web design can be one of the largest keys to your online search engine marketing successes. Search engines are all about getting the most usable and enjoyable websites out to people. This means that websites that are easy to navigate and filled with usable content are rewarded. The opposite is true for websites that are outdated, slow and above all hard to navigate.
Less Is More When It Comes To Your Site
In her famous “jam study” Columbia Business School researcher Sheena Iyengar, found that that when we’re presented with too many choices, like 24 varieties of jam, we tend not to choose anything at all. The lesson here is that internet users want what they are looking for in the easiest and quickest way possible. The old mentality with SEO was that the more pages you create on your website, the more content there is for the search engines to read, and the better your website will rank. These days sites with 5 or less pages can experience just as much, if not more success than websites that have hundreds of pages. The key is to give people exactly what they are looking for in a way that can be easily accessed across desktops, laptops and mobile devices alike.
Spruce Things Up With Parallax & Responsive Designs
It has been well documented that websites that are designed and coded responsively do better with search engine rankings. There are two large facets that responsive design allows for that really supports not only what users are looking for online, but the type of experience that search engines want to put in front of those users. First and foremost responsive designs allow for your website to be viewed in the most optimal way across all platforms. This increases the user experience which in turn lowers bounce rate and increases the amount of time visitors spend on your website. Secondarily, it helps to keep your SEO efforts pinpointed to one URL. This will be essential during your linking campaigns and maintaining your websites.
When done for the right industry and in the right way, parallax designs can be great for the end user. This is particularly true if you only have one or two actions that you would like visitors to perform. Parallax designs are also a great way to promote a single idea or story. Research has found that today’s internet user prefers scrolling as opposed to clicking when finding out information about a brand or company. Parallax designs are a great way to help the users follow a logical path through your site. It is also a great way to make sure that your users are not getting lost in your site.
So the moral of the story here is to remember to keep things simple, clean and straight forward with your design. The increase in user experience will help your SEO efforts in the long run. For more information about how to create success with your search engine campaign, we invite you to visit our Art Of SEO blog page.
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