Most people think S.E.O. means just crunching numbers, researching keywords and then praying to overlord Google. What they tend to forget is that SEO is a very creative process, much like writing a piece of music. Sure you can use theory to put pieces together. However the more you theorize and live by all the steadfast rules. The more stale your music tends to be. The same exists within SEO.
The Best SEO’s Are Creative!
Learn from the masters and begin to get creative. Sometimes when you’re looking at your online presence it can be easy to try and copy others tactics. However this only becomes an issue when you get stuck in a pattern of only doing what they say will work. The best way to really get familiar with SEO is to continue trying new things as well as tried and true ones. Through experience you will begin to get the feel of what works for YOU and what doesn’t.
Then you begin to see the creative aspects of doing Search Engine Optimization. One of our most popular posts here at The Lightwurx was “What To Do With Your Old Business Cards“. It had nothing to do with SEO (on the surface). What happened is that throughout years and years of working for various firms I began to realize that no one really had a solution as to what to do with them. Furthermore being kind of a greeny, I wanted to find a way that there could be use from all of the old business cards I had collected.
What do you know? My co-workers here at The Lightwurx took the ball and ran with it creating rocketships, business card holders, candy dishes, etc. To date we have seen more traffic from this post than from any other post we have made, and it has received the highest click through rate as well.
The Best Things In Life Are Creative & Stylish
Just like music go follow all the rules. You will be very boring! A fellow musician friend of mine once told me: “No one really cares about technique. It’s the style that sticks.” I totally resonate with this on many levels of life. You should as well when you are doing SEO, or really working on any area of your life or business.
For more information visit our Utah SEO page.
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