My main purpose at the company I work for is SEO. Given the fast paced evolution and competiveness of online marketing, 2/3 of my time is spent on research. Now, don’t get me wrong. I love my job, but sometimes this can get a little dry. So you can imagine my excitement when I was told that I would be attending a conference at the Adobe campus with my colleague and best friend Cody Lueck.
Cody and myself at the Adobe campus.
I expected a gloomy boring meeting in a bland building. I couldn’t have been more wrong. The moment I entered the building I was mesmerized by what I saw. It was a very modern take on a mixture of the social and educational experience of a campus with the technological pinnacle that is Adobe. The beauty that they accomplished through simplicity was a great experience. Allowing their few art pieces and murals to have a space all their own to impact their viewers. It was a statement; the future of technological design. My favorite part, however, had to be the NASA-like control room.
I don’t know what exactly this room was for but it was awesome!
When we walked into the conference room, we were so happy to see that they were offering a complimentary dinner because we were starved. Dank burritos, Crunchy chips and salsa, and sweet mother of churros! Adobe knows how to throw a conference. As more people started to show up the excitement grew. The feeling of being surrounded by people who are excited about the field you’re in is electric. If you’re a social person, there is no better way to network and gain contacts.
A cool indoor fire pit at the adobe campus.
Now, as far as the actual conference presentation goes, it was very in depth. There was no holding your hand here. It was full of very straight forward facts about current trends and ideas to be aware of and research. However, all the information made me realize something. The industry of SEO and internet marketing is growing and changing as fast as technology. And if you’re not willing to take action and learn about the new advances and strategies you’re not going to have the edge to deliver the product to your clients. Needless to say, Cody and I had a lot to talk about on the car ride home.
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